2020
Incorporating Consumers’ Product Categorizations into Shelf Layout Design
Publication
Publication
Additional Metadata | |
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hdl.handle.net/1765/130211 | |
Journal of Marketing Research | |
Organisation | Department of Technology and Operations Management |
Rooderkerk, R., & Lehmann, D. (2020). Incorporating Consumers’ Product Categorizations into Shelf Layout Design. Journal of Marketing Research. Retrieved from http://hdl.handle.net/1765/130211 |