Mobile Marketing, Mobile Applications, Mobile Consumers, User Reviews, User Generated Content, Updates, Product Development, Automated Text Analysis, Mobiele Marketing, Mobiele Applicaties, Mobiele Consumenten, Gebruiker Reviews, Updates, Productontwikkeling, Geautomatiseerde Tekstanalyse
G.H. van Bruggen (Gerrit)
Erasmus University Rotterdam
ERIM Ph.D. Series Research in Management
For copyright reasons there is a partial embargo for this dissertation
Department of Marketing Management

Aydin Gökgöz, Z. (2021, March 4). Mobile Consumers and Applications: Essays on Mobile Marketing (No. EPS-2021- 519- MKT). ERIM Ph.D. Series Research in Management. Erasmus University Rotterdam. Retrieved from