Marketing models are often intended to guide managers to make decisions. In this rejoinder, the author reviews three questions that must be addressed before a model can be established as useful for policy analysis.

Additional Metadata
Keywords endogeinity, expectations, model diagnostics
Persistent URL dx.doi.org/10.1509/jmkr.42.1.27.56885, hdl.handle.net/1765/13794
Series ERIM Top-Core Articles
Journal Journal of Marketing Research
Citation
Franses, Ph.H.B.F. (2005). Diagnostics, expectations and endogeneity. Journal of Marketing Research (Vol. 42, pp. 27–29). doi:10.1509/jmkr.42.1.27.56885