2005-02-01
Diagnostics, expectations and endogeneity
Publication
Publication
Journal of Marketing Research , Volume 42 - Issue 1 p. 27- 29
Marketing models are often intended to guide managers to make decisions. In this rejoinder, the author reviews three questions that must be addressed before a model can be established as useful for policy analysis.
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doi.org/10.1509/jmkr.42.1.27.56885, hdl.handle.net/1765/13794 | |
ERIM Top-Core Articles | |
Journal of Marketing Research | |
Organisation | Erasmus Research Institute of Management |
Franses, P. H. (2005). Diagnostics, expectations and endogeneity. Journal of Marketing Research (Vol. 42, pp. 27–29). doi:10.1509/jmkr.42.1.27.56885 |