Diagnostics, expectations and endogeneity
Journal of Marketing Research , Volume 42 - Issue 1 p. 27- 29
Marketing models are often intended to guide managers to make decisions. In this rejoinder, the author reviews three questions that must be addressed before a model can be established as useful for policy analysis.
|Keywords||endogeinity, expectations, model diagnostics|
|Persistent URL||dx.doi.org/10.1509/jmkr.220.127.116.11885, hdl.handle.net/1765/13794|
|Series||ERIM Top-Core Articles|
|Journal||Journal of Marketing Research|
Franses, Ph.H.B.F. (2005). Diagnostics, expectations and endogeneity. Journal of Marketing Research (Vol. 42, pp. 27–29). doi:10.1509/jmkr.18.104.22.168885