The integration of marketing problem-solving modes and marketing management support systems
Journal of Marketing , Volume 61 p. 21- 37
Focuses on the issue of problem solving in marketing and develops a classification of marketing problem-solving modes (MPSMs). Typology of MPSMs; Relationship among MPSMs; Marketing management support systems.
|, , , , , , ,|
|ERIM Top-Core Articles|
|Journal of Marketing|
|Organisation||Erasmus Research Institute of Management|
Wierenga, B, & van Bruggen, G.H. (1997). The integration of marketing problem-solving modes and marketing management support systems. Journal of Marketing, 61, 21–37. Retrieved from http://hdl.handle.net/1765/2663