The integration of marketing problem-solving modes and marketing management support systems

Wierenga, Berend; van Bruggen, Gerrit

B. Wierenga (Berend) and G.H. van Bruggen (Gerrit)

1997

The integration of marketing problem-solving modes and marketing management support systems

Journal of Marketing , Volume 61 p. 21- 37

Focuses on the issue of problem solving in marketing and develops a classification of marketing problem-solving modes (MPSMs). Typology of MPSMs; Relationship among MPSMs; Marketing management support systems.

Additional Metadata
Keywords	advertising (media planning), cognition, marketing (decision making), marketing executives, marketing research, marketing strategy, media representatives, problem solving
Persistent URL	hdl.handle.net/1765/2663
Series	ERIM Top-Core Articles
Journal	Journal of Marketing
Organisation	Erasmus Research Institute of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Wierenga, B., & van Bruggen, G. (1997). The integration of marketing problem-solving modes and marketing management support systems. Journal of Marketing, 61, 21–37. Retrieved from http://hdl.handle.net/1765/2663

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