Marshall McLuhan (1964), widely quoted for his observation that “the medium is the message,” emphasized studies of the media themselves rather than the content the media carry. The characteristics of the media play an important role in connecting people in the globalized world. Through an online survey of 154 Chinese employees of multinational companies in China, this study examines how different technologies are used for organizational communication among Chinese employees in China branches of multinational companies. Comparisons were made between those with some degree of overseas living experience and those without any overseas living experience. Chinese employees’ use of different technologies was analyzed in relation to their levels of intercultural sensitivity and organizational satisfaction, and their frequencies of using different conflict management styles. This study provides new perspectives to understand how media usage relates to employees’ organizational experience in Asian context, thus enriching the literature on Asian communication studies.

ERMeCC - Erasmus Research Centre for Media, Communication and Culture
Department of Media and Communication

Mao, Y, & Hale, C. (2011). An examination of Chinese Employees' use of technologies in relation to intercultural sensitivity, organizational conflict management styles, and organizational satisfaction in China branches of mulinational companies. In ERMeCC - Erasmus Research Centre for Media, Communication and Culture. Retrieved from