Surveys are widely used by scholars, companies, and public policymakers to generate invaluable insights. Despite the popularity of surveys, there are several biases that can affect the validity of self-reported data. In his inaugural address, Martijn de Jong discusses how new survey methods can help to extract valid information from surveys. Several examples are presented that showcase the relevance of better research design and careful statistical modeling of the response process. In addition, De Jong addresses some commonly held perceptions about the ability to make causal inferences with survey data.

Additional Metadata
Keywords causality, common method bias, common method variance, cross-cultural, item response theory, scale usage, response styles, sensitive questions, social desirability, surveys
Publisher Erasmus Research Institute of Management
ISBN 978-90-5892-338-7
Persistent URL
Series ERIM Inaugural Address Series Research in Management
Rights © 2013, Martijn de Jong
de Jong, M.G. (2013, May 31). New Survey Methods. ERIM Inaugural Address Series Research in Management. Erasmus Research Institute of Management. Retrieved from