New work spaces are emerging in physical and virtual domains and with it, an expectation of a new work culture. There is a shift in perception of what counts as a space of productivity. This corporate usurping and appropriation of leisure spaces is becoming visible across different sectors and across the globe, manifesting in technology, industrial, science or/and information parks. Simultaneously, we see corporations embrace and inhabit social and leisure spaces online, such as Blogger, Facebook and Twitter. This is seen as enabling the restructuring of the private-sector model from top-down to a more employee-driven and customer-oriented culture. This paper focuses on this new trend of corporate leisure spaces intended to foster innovation, networks and communication in this global and social media age. It synthesizes online and offline work spaces across geographies. It addresses this new architecting of work spaces and relates it to labor, leisure, innovation and networking in business culture.

corporate culture, corporate parks, digital labor, labor, leisure, offices, prosumption, social media and business, work, work space
hdl.handle.net/1765/40582
ERMeCC - Erasmus Research Centre for Media, Communication and Culture
Paper presented at the Annual Meeting of the Society for Social Studies of Science (4S) in Copenhagen Denmark.
Department of Media and Communication

Arora, P.A. (2012). Cubicle to the hammock? Contemporary work spaces in this leisure and digital age. ERMeCC - Erasmus Research Centre for Media, Communication and Culture. Retrieved from http://hdl.handle.net/1765/40582