Following the increasing attention paid to popular music in heritage discourses, this article explores how the popular music culture from the 1960s is remembered in Europe. I discuss the role of heritage organizations, media and the cultural policy of the EU in the construction of a popular music heritage of this period. Furthermore, I examine the ways in which attachments to local, national and European identities are negotiated. To this end, I draw upon interviews with representatives of museums, websites and archives. The article reveals a recurring tension between transnational and local experiences of the 1960s. It is found that media and heritage institutions like museums and archives predominantly have a national and local orientation, although narratives with a European vantage point are now emerging on the internet.