Marketing models and the lucas critique

2005-02-01

Journal of Marketing Research , Volume 42 - Issue 1 p. 15- 21

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Persistent URL	doi.org/10.1509/jmkr.42.1.15.56888, hdl.handle.net/1765/53972
Journal	Journal of Marketing Research
Organisation	Erasmus Research Institute of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	van Heerde, H., Dekimpe, M., & Putsis, W., Jr. (2005). Marketing models and the lucas critique. Journal of Marketing Research (Vol. 42, pp. 15–21). doi:10.1509/jmkr.42.1.15.56888

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