Consumer and Market Drivers of the Trial Probability of New Consumer Packaged Goods

2003-12-01

Journal of Consumer Research , Volume 30 - Issue 3 p. 368- 384

Additional Metadata
Persistent URL	doi.org/10.1086/378615, hdl.handle.net/1765/56557
Journal	Journal of Consumer Research
Organisation	Erasmus Research Institute of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Steenkamp, J.-B., & Gielens, K. (2003). Consumer and Market Drivers of the Trial Probability of New Consumer Packaged Goods. Journal of Consumer Research, 30(3), 368–384. doi:10.1086/378615

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