2003-12-01
Consumer and Market Drivers of the Trial Probability of New Consumer Packaged Goods
Publication
Publication
Journal of Consumer Research , Volume 30 - Issue 3 p. 368- 384
Additional Metadata | |
---|---|
doi.org/10.1086/378615, hdl.handle.net/1765/56557 | |
Journal of Consumer Research | |
Organisation | Erasmus Research Institute of Management |
Steenkamp, J.-B., & Gielens, K. (2003). Consumer and Market Drivers of the Trial Probability of New Consumer Packaged Goods. Journal of Consumer Research, 30(3), 368–384. doi:10.1086/378615 |