Understanding the Effect of Customer Relationship Management Efforts on Customer Retention and Customer Share Development

2003-10-01

Journal of Marketing , Volume 67 - Issue 4 p. 30- 45

Additional Metadata
Persistent URL	doi.org/10.1509/jmkg.67.4.30.18685, hdl.handle.net/1765/57756
Journal	Journal of Marketing
Organisation	Erasmus Research Institute of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Verhoef, P. (2003). Understanding the Effect of Customer Relationship Management Efforts on Customer Retention and Customer Share Development. Journal of Marketing, 67(4), 30–45. doi:10.1509/jmkg.67.4.30.18685

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