2003-08-01
Buying modular systems in technology-intensive markets
Publication
Publication
Journal of Marketing Research , Volume 40 - Issue 3 p. 335- 350
Additional Metadata | |
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doi.org/10.1509/jmkr.40.3.335.19239, hdl.handle.net/1765/60238 | |
Journal of Marketing Research | |
Organisation | Erasmus Research Institute of Management |
Stremersch, S., Weiss, A., Dellaert, B., & Frambach, R. (2003). Buying modular systems in technology-intensive markets. Journal of Marketing Research (Vol. 40, pp. 335–350). doi:10.1509/jmkr.40.3.335.19239 |