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doi.org/10.1287/mksc.1040.0054, hdl.handle.net/1765/70842
Marketing Science: the marketing journal of INFORMS
Erasmus Research Institute of Management

van den Bulte, C, & Stremersch, S. (2004). Social contagion and income heterogeneity in new product diffusion: A meta-analytic test. Marketing Science: the marketing journal of INFORMS, 23(4), 530–544. doi:10.1287/mksc.1040.0054