2006-11-01
Motion pictures: Consumers, channels, and intuition
Publication
Publication
Marketing Science: the marketing journal of INFORMS , Volume 25 - Issue 6 p. 674- 677
Additional Metadata | |
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doi.org/10.1287/mksc.1050.0185, hdl.handle.net/1765/73509 | |
Marketing Science: the marketing journal of INFORMS | |
Organisation | Erasmus Research Institute of Management |
Wierenga, B. (2006). Motion pictures: Consumers, channels, and intuition. Marketing Science: the marketing journal of INFORMS, 25(6), 674–677. doi:10.1287/mksc.1050.0185 |