Recent advances in data collection and data storage techniques enable marketing researchers to study the individual characteristics of a large range of transactions and purchases, in particular the effects of household-specific characteristics.

This book presents the most important and practically relevant quantitative models for marketing research. Each model is presented in detail with a self-contained discussion, which includes: a demonstration of the mechanics of the model, empirical analysis, real world examples, and interpretation of results and findings.

Additional Metadata
Keywords Heinz, marketing research, mathematical models, sales
JEL Marketing (jel M31)
Publisher Cambridge University Press
Persistent URL
Series Datasets
Paap, R, & Franses, Ph.H.B.F. (2001). Heinz data sales (Chapter 3). Datasets. Cambridge University Press. Retrieved from

Additional Files
8092_ddi.xml Final Version , 5kb Final Version , 4kb
CHAPTER3.csv Final Version , 3kb Final Version , 2kb