Recent advances in data collection and data storage techniques enable marketing researchers to study the individual characteristics of a large range of transactions and purchases, in particular the effects of household-specific characteristics.

This book presents the most important and practically relevant quantitative models for marketing research. Each model is presented in detail with a self-contained discussion, which includes: a demonstration of the mechanics of the model, empirical analysis, real world examples, and interpretation of results and findings.

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Cambridge University Press
hdl.handle.net/1765/8092
Datasets
Erasmus School of Economics

Paap, R, & Franses, Ph.H.B.F. (2001). Heinz data sales (Chapter 3). Datasets. Cambridge University Press. Retrieved from http://hdl.handle.net/1765/8092

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8092_ddi.xml Final Version , 5kb
chap3xls.zip Final Version , 4kb
CHAPTER3.csv Final Version , 3kb
chap3wf1.zip Final Version , 2kb