2001-08-01
Heinz data sales (Chapter 3)
Publication
Publication
Recent advances in data collection and data storage techniques enable marketing researchers to study the individual characteristics of a large range of transactions and purchases, in particular the effects of household-specific characteristics.
This book presents the most important and practically relevant quantitative models for marketing research. Each model is presented in detail with a self-contained discussion, which includes: a demonstration of the mechanics of the model, empirical analysis, real world examples, and interpretation of results and findings.
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Cambridge University Press | |
hdl.handle.net/1765/8092 | |
Datasets | |
Organisation | Erasmus School of Economics |
Paap, R., & Franses, P. H. (2001). Heinz data sales (Chapter 3). Datasets. Retrieved from http://hdl.handle.net/1765/8092 |
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8092_ddi.xml Final Version , 5kb | |
chap3xls.zip Final Version , 4kb | |
CHAPTER3.csv Final Version , 3kb | |
chap3wf1.zip Final Version , 2kb |