Choice, Consumer well-being, Goals, Time perception
dx.doi.org/10.1509/jmr.14.0130, hdl.handle.net/1765/85928
Journal of Marketing Research
Department of Marketing Management

Etkin, J, Evangelidis, I, & Aaker, J. (2015). Pressed for time? Goal conflict shapes how time is perceived, spent, and valued. Journal of Marketing Research, 52(3), 394–406. doi:10.1509/jmr.14.0130