2011-12-01
Embodied myopia
Publication
Publication
Journal of Marketing Research , Volume 48 - Issue 6 p. 1033- 1044
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hdl.handle.net/1765/88559 | |
Journal of Marketing Research | |
Organisation | Rotterdam School of Management (RSM), Erasmus University |
van den Bergh, B., Schmitt, J., & Warlop, L. (2011). Embodied myopia. Journal of Marketing Research, 48(6), 1033–1044. Retrieved from http://hdl.handle.net/1765/88559 |