2015
Advertising-induced embarrassment
Publication
Publication
Journal of Advertising , Volume 44 - Issue 1 p. 71- 79
Copyright
Additional Metadata | |
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doi.org/10.1080/00913367.2014.935899, hdl.handle.net/1765/91457 | |
ERIM Top-Core Articles , ERIM Top-Core Articles | |
Journal of Advertising | |
Organisation | Erasmus University Rotterdam |
Puntoni, S, de Hooge, I.E, & Verbeke, W.J.M.I. (2015). Advertising-induced embarrassment. Journal of Advertising, 44(1), 71–79. doi:10.1080/00913367.2014.935899
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