Design thinking is a human-centred approach to problem solving. You see it being applied across all industries. Everything centres on the user, the customer, and his or her needs and feelings.
At its very best, you closely observe users and identify problems they were not able to express, problems they didn’t even know they had.

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Series Creative Industries , RSM Discovery Magazine Collection
Journal RSM Discovery - Management Knowledge
Note This article draws its inspiration from How Design Thinking Turned One Hospital into a Bright and Comforting Place, written by Dirk Deichmann and Roel van der Heijde and published online in Harvard Business Review, December 02 2016.
Deichmann, D. (2017). Design thinking: making user happiness the metric for success. RSM Discovery - Management Knowledge, 29(1), 18–19. Retrieved from