The central issue in the application of econometric and time series analysis (ETS) to market response models is the model-building process. The author proposes a specification strategy for ETS modeling and applies it to the primary demand for beer in The Netherlands.

, , , , , , ,
ERIM Top-Core Articles
Journal of Marketing Research
Erasmus Research Institute of Management

Franses, Ph.H.B.F. (1991). The primary demand for beer in the Netherlands; an application of ARMAX model specification. Journal of Marketing Research, 240–245. Retrieved from