The central issue in the application of econometric and time series analysis (ETS) to market response models is the model-building process. The author proposes a specification strategy for ETS modeling and applies it to the primary demand for beer in The Netherlands.

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hdl.handle.net/1765/2112
ERIM Top-Core Articles
Journal of Marketing Research
Erasmus Research Institute of Management

Franses, Ph.H.B.F. (1991). The primary demand for beer in the Netherlands; an application of ARMAX model specification. Journal of Marketing Research, 240–245. Retrieved from http://hdl.handle.net/1765/2112