The central issue in the application of econometric and time series analysis (ETS) to market response models is the model-building process. The author proposes a specification strategy for ETS modeling and applies it to the primary demand for beer in The Netherlands.

Netherlands, beer, demand (economic theory), econometric models, econometrics, industrial applications, mathematical analysis, specifications
ERIM Top-Core Articles
Journal of Marketing Research
Erasmus Research Institute of Management

Franses, Ph.H.B.F. (1991). The primary demand for beer in the Netherlands; an application of ARMAX model specification. Journal of Marketing Research, 240–245. Retrieved from