1991-05-01
The primary demand for beer in the Netherlands; an application of ARMAX model specification
Publication
Publication
Journal of Marketing Research p. 240- 245
The central issue in the application of econometric and time series analysis (ETS) to market response models is the model-building process. The author proposes a specification strategy for ETS modeling and applies it to the primary demand for beer in The Netherlands.
| Additional Metadata | |
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| , , , , , , , | |
| hdl.handle.net/1765/2112 | |
| ERIM Top-Core Articles | |
| Journal of Marketing Research | |
| Organisation | Erasmus Research Institute of Management |
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Franses, P. H. (1991). The primary demand for beer in the Netherlands; an application of ARMAX model specification. Journal of Marketing Research, 240–245. Retrieved from http://hdl.handle.net/1765/2112 |
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